Our Unique Approach

Consumer Health Solutions

Social Networking Breeds Patient Empowerment

According to Pew Internet, 80% of all internet users look online for health information and 52% of Americans participate on at least one social networking site. Social networks bring people together in new and exciting ways. One of those is fostering communication among individuals living and coping with a similar medical condition.

Alliance Health believes, and studies confirm, that online social networks are increasingly important for information sharing, emotional support, and behavioral change. In a recent study by Massachusetts Institute of Technology indicates that 1) individuals adopt new behaviors more frequently and more consistently when messages are delivered in tightly focused clustered social networks and 2) tightly focused clustered social networks versus larger but less clustered social networks may be more efficient in spreading messages and behavioral change.

Alliance Health specializes in engaging consumers online by disease type in dynamic social networking environments. The company operates a growing list of social health networks including Diabetic Connect, Sleep Connect, Arthritis Connect, Back Pain Connect, Migraine Connect and Chronic Pain Connect.

A Rapidly Growing, Highly Engaged Consumer Community

The Place for Diabetics

Perhaps the best example of the Alliance Health social network model is Diabetic Connect. Launched in April 2008, Diabetic Connect today connects more than 250,000 registered members, making it the world's largest online social network for people living with diabetes.

People share their experiences, provide product and treatment recommendations, support and inspire one another, while benefiting from one of the best online resources for information on diabetes. Members use the site's profile capabilities to personalize the site experience to better manage information, tools, and services.

According to Compete.com, Diabetic Connect's monthly traffic now consistently exceeds one million unique visitors.

Connecting Everyone

Not only do Alliance Health social networks provide support groups for patients, they also connect healthcare industry participants including relevant healthcare services companies, pharmaceutical and device companies, clinical researchers and other health-related marketers.

Alliance Health communities are online affinity groups. Members of Diabetic Connect know they will find information tailored to their interests, whether it comes from an individual, product or service providers or even physicians, nurses or other healthcare professionals.

Alliance Health social networking sites reach consumers precisely where they're looking for target healthcare information. Meanwhile, our network of sites provide healthcare services and pharmaceutical companies with intelligent cross-referencing that leverages the interconnectedness of diseases with other medical conditions.