Unique Approach

Unique Approach

A Passion for Healthcare—A Passion for Performance

At Alliance Health, our vision is to build a new paradigm of greater interaction between consumers and healthcare marketers. It’s a paradigm driven by access to information, by compelling content, and by tailored experiences. By creating the consumer experiences and the technology systems, Alliance Health hopes to drive a healthcare experience that is based on one-to-one connections—connecting consumers to the care and savings they need and marketers to highly qualified consumer interactions.

We recognize the deeply personal nature of health. However, most health-related content on the Internet is too generalized and generic. In contrast, we have developed a highly targeted, distributed media platform that 1) reaches consumers precisely where they’re looking for healthcare information and, 2) leverages the prevalence of related medical conditions to present relevant information with an intelligent cross-selling engine. We’ve combined our proprietary properties with a pay-for-performance model that opens the door for all healthcare providers, suppliers, and manufacturers to maximize their marketing budget—no matter how large or small. Your risk is drastically reduced in our performance-driven programs, which provide precise accountability and measurability as we help you build one-to-one relationships with relevant consumers.

Our approach is backed by proprietary technology designed exclusively for healthcare marketing. Our Persona™ health marketing management platform was developed to efficiently manage consumer campaigns across the span of interactive touch points including email, web properties, display ads, or newsletters. This relevancy-driven technology allows us to serve more relevant information and product depth, to develop loyal relationships, to track preferences and privacy, and to deliver customer interactions quickly and accurately.

Additionally, our PersonaMatch™ co-morbidity ranking algorithm allows us to exploit the prevalence of related medical conditions and to use predictive modeling to place correlated healthcare advertising in front of the right consumers. For the first time, healthcare advertising can be served up and driven by medical probabilities rather than simple economic models. The effect is greater relevance to the consumer and greater exposure for targeted products and services.

We invite you to explore this site to learn more about all the ways we can serve your healthcare marketing needs.

Consumer Networks

We offer the balanced approach of both Active and Passive Inquiry Networks. Plus, our powerful Cross-Selling Network opens new marketing opportunities. More >>

Marketer Solutions

From lead generation to email marketing, we offer a complete suite of performance-based solutions tailored to the unique demands of the healthcare market. Whether you’re a localized supplier or an established national brand, we have programs to meet your needs. More >>

Company

Lead by a highly qualified management team, Alliance Health is uniquely positioned to deliver outstanding results. Learn more about who we are and opportunities to work with us. More >>