Sales and Services
Alliance Health's sales and account management personnel work with pharmaceutical, medical device and other healthcare products and services companies to place their advertisements on the company's web sites and other communication vehicles.
Alliance Health works closely with marketers to develop innovative ways to bring their companies, products and services to the attention of targeted groups of consumers, and to create channels of communication with key audience segments.
The company's historical strength in acquisition programs utilizing proprietary in-house systems has opened up more traditional advertising opportunities with consumers, including display ads and sponsorships.
Alliance Health has identified three major channels where its core capabilities in distributed social networking and innovative performance marketing programs offer compelling innovative approaches:
- Healthcare Services
- Pharmaceutical/Medical device brands
- Research & Clinical Trials
Healthcare Services
Alliance Health works with companies that provide healthcare solutions to consumers and then bill the patients and/or health insurance companies for services.
Pharmaceutical/Medical Device Brands
Alliance Health works with manufacturers of FDA-approved or over-the-counter drugs and devices who wish to deliver targeted messages, information and offers to consumers via consumer relationship management programs or awareness campaigns.
Research & Clinical Trials
Alliance Health serves pharmaceutical and medical device research study sponsors, clinical research organizations and agencies, local site investigators, and various consumer research panel sponsors who wish to engage targeted consumers in clinical trial research studies or consumer research panels.
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