Brand Advertising
Brand Advertising and Sponsorships
Alliance Health offers many social networking solutions for marketers to keep their brand top-of-mind with consumers.
The company's site sponsorship model enables brands to have a more substantial presence for a longer period of time, usually six months or longer. Site sponsorship includes brand positioning on the site and in the community's e-mail newsletter, custom messaging through an API, custom surveying, and participation in the consumer conversation.
Alliance Health also provides awareness advertising solutions that consist of display advertising, sponsored editorial content and a sponsored educational e-mail series for each of its communities. Advertisers have the option to run campaigns on a run-of-network or only around licensed and original but non user-generated content.
Microsites
Alliance Health offers turnkey platform microsites that display a health marketer's product or service and provide detailed metrics on use by community members.
The microsites often discuss products and services of the sponsoring marketer and capture rich user data so marketers see which members click on their ads and which ads members pursue most closely.
With this functionality marketers have the opportunity to sell products through Alliance Health microsites while gaining a better understanding of their target audience. This unique capability educates marketers and helps them better meet the needs of consumers.
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