Alliance Health increasingly offers an extensive portfolio of consumer engagement products providing marketers with highly differentiated solutions for customer acquisition along with more traditional brand awareness opportunities.
The key benefit that Alliance Health offers healthcare marketers is the ability to reach specific, highly engaged consumers by disease through highly relevant social networking sites.
Since the launch of Diabetic Connect in April 2008, Alliance Health has architected a consumer platform that now offers health marketers a unique suite of contextually relevant social networking sites. Alliance Health also provides innovative marketing models to engage with relevant and receptive consumers.
Just like category-killer retail concepts vary from mass merchant retailers, Alliance Health's focused social networking sites allows the company to "merchandise" far more advertisers, product information, services details throughout its networks than a traditional online health portal.
A single diabetes section on a broad-based health site does not have the same consumer positioning effect as an entire site dedicated to diabetes. Alliance Health sites convey authenticity and intimacy around a health topic. This perception and reality of authenticity and intimacy yields deeper consumer discussions, more personal engagement, and more frequency in visits and activity...a richer experience for consumers and ultimately for marketers wishing to reach consumers in the right way.
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