Consumer Networks
Passive Inquiry Network
Outstanding Reach Combined with Pay-for-Performance Efficiency
Our Passive Inquiry Network leverages relationships with over 100,000 websites with reach into over 100M consumers each month. While many of these websites are healthcare focused, the majority are sites popular with Internet users. Some are shopping-oriented, while others are focused on audience demographics by geography, gender, or age.
In our experience, consumers are not interested in general health information. However, omnipresent medical conditions hold a passive awareness in the minds of consumers. Through demographic and behavioral targeting, we are able to capture consumers in much greater numbers than would be possible by focusing solely on active inquiries.
Unlike other passive inquiry strategies that charge on a CPM (cost-per-thousand) basis, Alliance Health extends our performance-based marketing approach into this area as well. Your company will not pay for clicks or for a consumer viewing your advertising. We believe in our unique approach so much that we limit your company’s risk by only charging a fee when a consumer fills out a form requesting information on your company’s products or services.
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