Consumer Networks

• Active Inquiry Network
• Passive Inquiry Network
• Cross-Selling Network
• Online Properties

Cross-Selling Network

Understanding Related Conditions Creates New Opportunities

The prevalence of related medical conditions creates a unique opportunity to put correlated advertising in front of a consumer audience. Unfortunately, until now the ability to do so cost effectively has been outside the reach of healthcare marketers.

Alliance Health has the only cross-selling network that enables you to exploit the opportunity of running marketing programs in correlated categories. Our ClickOnHealth cross-selling platform takes our proprietary PersonaMatch™ co-morbidity ranking algorithm and allows you to place correlated healthcare advertising in front of consumers who have already shown interest in related health conditions.

For example, a medical supply company that sells CPAP supplies may want to target diabetics since there is a strong relationship between diabetes and sleep apnea. Alliance Health facilitates this by serving CPAP supply ads at every consumer touch-point—on the Thank You Page, on the auto-responder email, and later through newsletters and targeted email communications.

Depending on the medical condition and type of product or service, we have seen up to 25% of consumers who responded to an offer tied to a specific medical condition also opt-in to a marketing program for a correlated category.