Consumer Networks

• Active Inquiry Network
• Passive Inquiry Network
• Cross-Selling Network
• Online Properties

Active Inquiry Network

Turning Active Interest into Active Customers

Active inquiries are generally regarded as consumers who are highly interested and ready to purchase. Our online marketing programs are designed to remove the barriers between impulse and purchase by connecting these highly interested to consumers to companies that can meet their immediate needs.

As consumers experience symptoms, receive a diagnosis from a physician, or manage the lifecycle of their medical conditions, the specificity of their search for information regarding healthcare products and services becomes very targeted.

Most consumers start their active inquiries with a search engine such as Google or Yahoo. Keyword strategies for placement, marketing copy and budget become important for generating “click-throughs” from consumers. However, it’s what happens after the click that will determine the financial feasibility of such programs.

At Alliance Health, we take generating “click-throughs” for our clients and our online properties seriously. But, what differentiates us is how we create a premiere online consumer experience. We craft websites and landing pages to effectively communicate information around each medical condition. Our robust content encourages deep interaction with free health guides, original articles, news aggregation, video links, and consumer-generated comments and reviews.