About Us
Management Team
Stead Burwell
Chief Executive Officer
Since 2006, Mr. Burwell has been working with Alliance Health to help its founder, Geoff Swindle, build and strategically grow its business. Mr. Burwell has worked with startups in several different capacities as an operating executive, founder, venture board member and angel investor. Previously, Mr. Burwell was the catalyst behind Pinger, a Kleiner Perkins funded startup in the consumer voice space. Before that, as Interim CEO for Venafi, an early stage startup company, Mr. Burwell built the early management team and oversaw the closing of initial customers including several Fortune 100 customers. Previously, Mr. Burwell was a technology investor at UV Partners, an early stage venture capital firm based in Salt Lake City that also invested in the healthcare sector. Mr. Burwell was also an equity research analyst at Lehman Brothers covering the Internet sector in the late 90s.
A recognized thought leader in consumer online health, Mr. Burwell has been an invited speaker at the Health 2.0 Conference, the Symposium for Connected Health at Harvard Medical School, and the National Summit on Personalized Healthcare. For the past 4 years, he has served on the State of Utah’s Air Quality Board helping to manage and monitor the State’s air quality programs and policies. Mr. Burwell is a graduate of the University of Virginia where he later received his MBA.
Geoff Swindle
Founder and President
Mr. Swindle, founder and president of Alliance Health, is responsible for the company's overall operations, providing strategic guidance, and developing key partnerships. Mr. Swindle is an entrepreneur who successfully founded, built and managed Alliance Health since its formation in 2006. In 2006, he repositioned the company's focus from developing broad Internet capabilities to lead generation for the healthcare industry, taking advantage of the growing population of Internet consumers searching for healthcare needs. A pioneer and expert in online marketing, Mr. Swindle has eight years of experience with interactive marketing startups, beginning his career at CitySearch.com. His well-versed background in interactive marketing and lead generation has helped Alliance Health position itself as a leader in online customer acquisition for the healthcare industry.
Mr. Swindle holds a B.A. in Economics from the University of Utah.
L. Tim Pierce
Chief Financial Officer
Tim is Alliance Health Network’s Chief Financial Officer. In that capacity, he oversees all of the company’s financial operations and support services including human resources, facilities, legal and risk management. Tim works as a liaison with outside business advisors, attorneys, CPA’s and investment and commercial bankers.
Prior to joining Alliance Health Networks, Tim served as Chief Financial Officer at AKQA, Inc., SBI Holdings Inc. (the parent of SBI Razorfish and SBI Enteris) and at Mrs. Fields Original Cookies, Inc. Tim also worked in public accounting with both Price Waterhouse and Deloitte & Touche.
Tim is a certified public accountant and earned his bachelor’s degree in accounting from Brigham Young University.
David Goldsmith
VP, Corporate Development
As Vice President of Corporate Development Mr. Goldsmith is responsible for leading the Company’s strategic partnerships, industry alliances and corporate philanthropy initiatives.
Prior to Alliance Health, Mr. Goldsmith was Principal of New Philanthropy Media where he consulted with nonprofit organizations and social enterprises on strategic uses of emerging technologies to improve organizational effectiveness.
Prior to New Philanthropy Media, Mr. Goldsmith was Senior Vice President of Business Development for Bridgeline Digital, a Boston-based interactive agency specializing in SaaS-based web application development. Mr. Goldsmith’s clients included leading health foundations, research centers, advocacy organizations and life sciences companies. Mr. Goldsmith is active on several nonprofit boards and is a recognized thought-leader on the use of new technology to advance social change initiatives.
Amy Tenderich
VP, Patient Advocacy
As Vice President and Chief Patient Advocate, Amy Tenderich serves as editor-in-chief of DiabetesMine.com, a leading online destination for people with diabetes that is one of the top health blogs worldwide — which she founded in 2005. The site was acquired by Alliance Health in 2011. Ms. Tenderich also acts as Community Manager of Alliance Health’s premiere patient social network, DiabeticConnect.com.
As a journalist, book author and Health 2.0 consultant, Ms. Tenderich has become a well-known advocate for all people with diabetes and all empowered “e-patients.” She was recently appointed to the editorial board member of the newly formed Society for Participatory Medicine.
Ms. Tenderich and DiabetesMine.com have been featured in Newsweek, BusinessWeek, the Wall Street Journal, the UK Guardian, NPR’s Future Tense, TechCrunch, and a number of other influential blogs and publications. She is a frequent speaker at events focusing on diabetes, health social media, Health 2.0 and emerging health technologies, and the changing relationship between empowered patients and the pharmaceutical companies and healthcare providers who serve them.
Ms. Tenderich began her career as a journalist, and has experience in magazine editing, marketing and PR. Following two stints overseas and 13 years of communications work in the Silicon Valley technology industry, she was diagnosed with type 1 diabetes in May 2003, and subsequently launched DiabetesMine.com.
Her previous work includes editorial and communications services for clients including Sun Microsystems, Hewlett-Packard, Qualcomm, StorageTek, Lucent Technologies and others.
Teague McKnight
VP, Interactive Operations
J. Teague McKnight is the VP of Marketing Operations at Alliance Health where he oversees marketing program operations and is directly responsible for building out and implementing our proprietary marketing platform and data analytics systems; specifically advertising, lead generation, data warehouse and analytics systems.
Prior to coming to Alliance Health Teague served as Senior Brand Manager at Ancestry.com, the leading online family community and genealogy portal, for three years where he developed, managed and maintained a portfolio of websites. Before that, McKnight was a consultant at Deloitte & Touche specializing in SAP financial and operational systems. Earlier in his career, Teague was an Associate Analyst at National Economic Research Associates (a Division of Marsh McLennan) in New York City where he developed sophisticated financial models for highly technical clients like Cendant and Microsoft.
Teague holds an MBA from The Anderson School at UCLA, a Certificate from the London School of Economics and graduated with honors in Economics from Bates College.
Troy Oldroyd
VP, Technology
With over 10 years of experience, Troy Oldroyd enabled media revenue growth from $6M to over $60M as the chief technology architect for Datamark. As the Director of Interactive Technology, Mr. Oldroyd developed and managed the company’s principal lead generation software and hardware.
Prior to Datamark, Mr. Oldroyd was the Director of Interactive for Blain Olsen White Gurr Advertising, where he led the development of Internet marketing technologies for such companies as 3M, 3Com, Novell, Telcordia and Micron. Mr. Oldroyd’s influence on the creation of the agency’s business system assisted BOWG in being named one of the fastest growing companies by Inc. magazine.
Matthew Jackson
VP, Finance and Analytics
Mr. Jackson is responsible for the financial and marketing analytics at Alliance Health.
Prior to Alliance Health, Mr. Jackson was the Director of Marketing at The Generations Network where he oversaw the marketing analytics and CRM initiatives. During his tenure, the company experienced a 15% revenue growth and a 20% increase in its subscription renewal rate. Mr. Jackson also led the Family History business unit’s Finance team where he oversaw the implementation of reporting processes and sales transparency.
Prior to The Generations Network, Mr. Jackson was the General Manager of a respiratory oxygen and medication provider where he oversaw a 17% revenue increase. Mr. Jackson started his career as an investment banking analyst at JP Morgan.
Mr. Jackson is a graduate of the University of Colorado and holds an MBA from Stanford Graduate School of Business.
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